Ping Launches G740 Iron
PING unveils its new G740 iron, specifically designed for golfers seeking maximum game improvement. This innovative iron promises exceptional distance, a high launch trajectory, and enhanced forgiveness, all contributing to lower scores and greater consistency on the course. These cu
PING unveils its new G740 iron, specifically designed for golfers seeking maximum game improvement. This innovative iron promises exceptional distance, a high launch trajectory, and enhanced forgiveness, all contributing to lower scores and greater consistency on the course.
These custom-fitted G740 irons are now available globally for pre-order and custom fittings at official PING retailers. Pricing starts at $202.50 per club with a standard steel shaft, or $217.50 per club for a graphite shaft option.
John K. Solheim, PING CEO/President, stated that the G740 iron marks a strategic re-entry into the super-game-improvement iron segment. He highlighted its visibly wider sole and larger clubhead, which make it PING's most forgiving and longest iron currently available. Solheim explained that golfers needing more game consistency will benefit from the larger face, designed to provide superior results even on off-center hits, resulting in increased ball speed and forgiveness. He assured that golfers suited for the G740 will appreciate its performance and the advantage of hitting more greens.
A core design goal for the G740 iron was to maximize ball speed, particularly for players striving for more consistent contact. This engineering focus helps generate shots that launch higher, travel greater distances, and effectively hold the green upon landing.
The G740 iron incorporates a wider, dual-camber sole, strategically placing the center of gravity (CG) low and deep. This design promotes elevated ball speeds and a higher launch angle, leading to increased distance and crucial stopping power on the greens. Utilizing an advanced heat-treatment process, the 17-4 stainless steel gains exceptional strength, enabling engineers to create a thinner, larger face for enhanced flexibility. This expanded hitting surface also helps maintain ball speed and improve accuracy on mishits. Furthermore, the PurFlex cavity badge, featuring three distinct flex zones, precisely manages face flex while refining both feel and acoustics.
Solheim emphasized that the G740 iron's rapid ball speed is a significant differentiator in its category and a cornerstone of its effectiveness. He added, "It launches high and provides golfers with the distance and confidence required to approach greens with shorter irons, achieving a higher maximum height that allows shots to stop closer to the pin. The G740 iron also delivers a satisfying feel and sound."
A larger, perimeter-weighted clubhead combined with a wider sole underpins the G740's highly forgiving design. Players will also observe a generous offset in the cavity-back structure, which significantly aids in launching the ball more easily and consistently. Additionally, the Hydropearl chrome 2.0 finish, designed to boost performance, ensures dependable launch characteristics across diverse playing conditions.
Solheim reflected on PING's legacy, stating, "Our commitment to pioneering forgiveness through perimeter weighting continually drives us." He noted that their engineers integrate contemporary design methodologies with the enduring principles established by his grandfather, Karsten Solheim. The G740 iron, he concluded, exemplifies this philosophy, delivering the forgiveness and consistency golfers need to elevate their game and achieve lower scores.
The G740 features standard lofts that are meticulously engineered for optimal set configurations, aiming to maximize overall performance, increase distance, and fine-tune yardage gaps to suit individual golfers. The set includes four wedges, each with machined faces and grooves for enhanced control. Furthermore, fitters can precisely customize performance with options for power (stronger) or retro (weaker) spec lofts.
Solheim also highlighted the importance of club gapping, explaining, "The extensive data we analyze via our Arccos partnership increasingly underscores the significant role properly gapped sets play in a golfer's overall performance." He emphasized this is particularly crucial for G740 iron users, who often transition to hybrids and fairway woods around the 5- or 6-iron. Solheim urged all golfers to meticulously review their club configurations to guarantee they are utilizing the most effective combination of clubs.
Fresh materials — Golf news

North Carolina's Brunswick Islands: An Autumn Golf Haven
As late summer fades into crisp autumn across the nation, golf enthusiasts often begin to put away their clubs. However, along the serene southeastern coast of North Carolina, autumn heralds the most anticipated time of year. Fall marks the prime season in the Brunswick Islands, a

2026 Georgia State Parks Golf Cup Championship: Final Results and Winners
The 2026 Georgia State Parks Golf Cup Championship concluded on July 11th at The Lakes Golf Course in Waycross, GA. This annual event, featuring a two-person scramble format across seven Georgia State Parks golf courses, celebrated its growing popularity and competitive spirit. The championshi

Troon Expands Portfolio with Acquisition of Bobby Jones Links
In a significant move within the golf and hospitality sector for 2026, Troon, a premier provider of golf and club-related leisure and hospitality services, has successfully acquired Bobby Jones Links, a prominent club management company based in Atlanta. Established in 2000 with just two

Bad Birdie Unveils Fall 2026 Collection, Headlined by the All-New Waffle Franchise
Bad Birdie, a contemporary golf apparel brand recognized for revolutionizing style and self-expression both on and off the course, has launched its Fall 2026 Collection. This new line is built on the principle that the spirit of golf extends beyond the final putt. The collection skillfully combines

Back to Back Masters: Determined McIlroy Makes it Two In a Row
Rory McIlroy demonstrated incredible resilience to secure his second consecutive Masters title. Despite trailing by three shots during the final round, the Irish golfer mounted a remarkable comeback. McIlroy's impressive run of four birdies in seven holes, coupled with the struggles

Cleveland Clinic Elevates PGA Tour's Mobile Medical Care with 'Wheels of Wellness'
Each week, a fleet of specialized tractor-trailers, known as Performance Centers, travels to PGA Tour and PGA Tour Champions events, offering comprehensive health and wellness support to professional golfers. This mobile operation supports over 60 tournaments annually, covering an impressiv