Bad Birdie Unveils Fall 2026 Collection, Headlined by the All-New Waffle Franchise

Bad Birdie, a contemporary golf apparel brand recognized for revolutionizing style and self-expression both on and off the course, has launched its Fall 2026 Collection. This new line is built on the principle that the spirit of golf extends beyond the final putt. The collection skillfully combines enhanced layering options, distinctive new prints, and adaptable designs, all crafted for golfers who embrace the game's essence in every aspect of their lives.

The collection encompasses apparel for men, women, and youth, alongside complementary accessories. Each item is infused with Bad Birdie's signature technical performance features. Fabrics designed to manage moisture, offer four-way stretch, and maintain their shape ensure that every piece transitions seamlessly from the golf course to the clubhouse and into daily life.

Introducing the Waffle Franchise: Texture, Warmth, and Everyday Versatility

A central element of the Fall 2026 Collection is the debut of Bad Birdie's entirely new Waffle franchise, set to launch in late August. This premium layering range features a textured cotton-blend knit engineered for moisture-wicking, shape retention, and all-day comfort. The franchise will initially offer the Men's Waffle Hoodie and Quarterzip, as well as the Women's Waffle V-Neck and Waffle Skort, which includes a full-coverage performance liner. Each piece is meticulously designed for chilly morning rounds, relaxed post-game gatherings, and the natural flow of everyday activities, providing golfers with a fresh and versatile option for cooler weather.

“Golf has never been confined to four hours on a course, so why should the apparel be?” said Jason Richardson, Founder and CEO of Bad Birdie. “This collection is built for the people who live the game long before the first tee shot and long after the final putt. We set out to create pieces that perform when you’re playing your best while fitting seamlessly into everything that comes before and after the round. That’s the future of golf style, and it’s exactly where Bad Birdie belongs.”

Seasonal Prints and Southwestern Inspiration

Beyond the Waffle franchise, the Fall Collection introduces fresh seasonal prints across Bad Birdie's Core Performance, Ridge Performance, and Pique Performance polos. The designs draw inspiration from desert landscapes, cactus flora, topographic golf course maps, and Southwestern iconography. Rich color palettes, including plum wine, dark forest, and black iris, are complemented by earthy olive tones and striking accents of pink, underscoring Bad Birdie's conviction that performance apparel doesn't need to be understated.

Lifestyle essentials are expanded this season with the inclusion of Hybrid Joggers, Graphic Tees, Boxy Tees, and Varsity Crewnecks. The women's range continues to grow with new layering pieces, performance polos, and mix-and-match ensembles that offer both technical functionality and everyday wearability. Youth apparel and a comprehensive selection of accessories—such as hats, socks, towels, and headcovers—complete the collection.

Bad Elements Returns for Weather-Ready Performance

Complementing the Waffle franchise, Bad Birdie's highly acclaimed Bad Elements outerwear collection will be re-released in mid-October. This returning lineup features jackets, pullovers, and weather-resistant layers designed to enable golfers to play through changing weather conditions. Engineered to provide protection against wind, rain, and cooler temperatures without compromising on mobility or style, Bad Elements reinforces the season's core message: exceptional golf apparel should perform even when ideal weather conditions cease.

A First Look at the Tailgate Edit

The Fall Collection also offers a preview of Bad Birdie's upcoming Tailgate Edit, scheduled for release in August. This edit will feature officially licensed apparel for the University of Arizona, Arizona State University, and Washington State University. The Tailgate Edit includes custom polos, performance pullovers, and hats designed for a smooth transition from the first tee to the stadium and tailgate parties, merging school spirit with technical performance and distinctive Bad Birdie flair.

Availability and Pricing

The Bad Birdie Fall 2026 Collection, including the new Waffle franchise, will be available for purchase online at BadBirdieGolf.com, at Bad Birdie retail locations, and at select retailers such as Dick’s Sporting Goods and Golf Galaxy. Product prices will range from $72 to $120 USD.