Serie A Chief De Siervo: Italy Must Modernize Aging Stadiums

Luigi De Siervo, CEO of Lega Serie A, has issued a stark warning regarding the state of Italian football, emphasizing that its outdated infrastructure is causing it to lag behind European competitors. He asserts that modern stadiums are crucial for the sport's long-term viability and growth.

De Siervo underscored the severity of the problem, noting that Italy possesses Europe's oldest stadiums, with an average age exceeding 70 years. While he acknowledged a gradual shift, he cautioned that a new economic model, vital for progress, would not be fully functional for another six to seven years, during which time the disparity with other top leagues is expected to widen further.

Modernization Imperative for Euro 2032 Co-Hosting

With Italy set to co-host UEFA Euro 2032, De Siervo views this as an unmissable deadline for change. Significant projects are already underway or in advanced planning stages, including a new stadium for Milan and Inter with an investment exceeding €1 billion, and proposals from both Lazio and Roma to replace the Stadio Olimpico. Discussions are also progressing in Genoa, and Florence is undergoing substantial redevelopment.

De Siervo highlighted the direct link between modern infrastructure and financial expansion, especially as clubs strive to reduce their heavy reliance on broadcast revenue by diversifying income streams. He cited the proposed new San Siro complex in Milan as an example, which is projected to unlock significant commercial opportunities and substantially increase revenue. Such developments underscore the need for state-of-the-art facilities to enhance commercial viability.

Furthermore, De Siervo observed a positive shift in the industry, with Italian football increasingly attracting seasoned managers from more advanced sectors. These new leaders are injecting fresh skills, diverse perspectives, and ambitious projects into the sport.

Ultimately, for Serie A, modernization is no longer a choice but an imperative step to ensure sustained competitiveness both on and off the field.